INTRODUCTION

Now that your well-researched product has been manufactured and is on the way to Amazon’s fulfillment centers, it’s time to update and optimize your basic product listing you created earlier in Seller Central. If your product is coming from a local supplier or airfreight from overseas, you’ll have around 1 week to prepare for your launch. You have more time if you’re shipping by sea.

When optimizing your product listing you need to think about both the customer, as well as the Amazon algorithm. If you do this correctly, you should be confident that you’ll be able to increase your keyword search ranking and in return your sales. Since this is your first product, you’ll likely need to come back later to make small changes to your listing as you get feedback on your listing, but if you get it right the first time, you only need to do this once.

When optimizing your listing, here are three perspectives to keep in mind:

  • Appeal to the Amazon Algorithm for as many relevant keywords and phrases as possible.
  • Appeal to the customer with keywords and phrases that will convince customers to take action .
  • Differentiate yourself from the existing competition (Better than all the rest).

It’s time to create a product listing that SELLS.

The higher you rank for your keywords, the more eyeballs will view your product. The more eyeballs see your product, the more sales you will make. It’s pretty simple.

It doesn’t matter if you’re selling gas grills or Kindle books, optimizing your listing is extremely important and can work for everyone. These tested methods can produce dramatic results in a relatively short amount of time, helping you to sell A LOT more.

We’re going to take your hand and walk you through creating a product listing that is optimized to rank in Amazon’s search engine, A9.

What are we going to discuss in this Module?

  • 8.1 Product Title
  • 8.2 Bullet Points
  • 8.3 Images
  • 8.4 Product Description
  • 8.5 Amazon Seller Central Backend
  • 8.6 Action Steps

This module will require you to take a lot of different efforts and to help guide you through them we’ve included Action Steps at the end of every item. So for example, after we’ve discussed the Product Title, we have listed the action steps you will need to take to optimize your product title.

But don’t worry if you feel a bit overwhelmed when you go through it all. At the end of this Module, you will find a recap of all the Action Steps!

Ready?


Let's Optimize Your Product Title!

We will show you everything you need to know to create an optimized product title, and how to add that title to your product listing.