Module 8 - Create Your Optimized Product Listing

8.3 Images

After your product title and bullet points, your images are the next most important part of your listing. Images of your product allow the buyer to see your product, reducing the drawbacks of online shopping and therefore the perceived risk associated with it. Use images made to sell, putting the product in the buyer’s hands by showcasing all the angles. You’ve all heard the expression “a picture is worth a thousand words,” yet some sellers are still not taking full advantage of the photos in Amazon.

Many people respond best to visuals, so you want to make sure you’re doing everything you can to sell your products from your pictures. Amazon will consider your product listing’s image quality into their ranking algorithm. Images are so crucial to conversion rates that Amazon has made set rules for them, so let’s get familiar with their requirements.

Below, we will cover:

  1. How to Create Optimized Images
  2. How to Add Your Images to Your Product Listing
  3. Action Steps

1. How to Create Optimized Images

Step 1 – Acquire Product Photos

Whether you have a product to personally photograph or not depends on the product you chose, and whether you got a sample or not. Getting photos taken doesn’t have to be expensive. You may choose to hold off on investing in a professional photographer until after you complete your first batch of sales, showing proof of concept.

However, if you feel that you are ready to invest in amazing images now, the best way to find a photographer for your Amazon listing is to search Google with the query “Product Photography in [Home Marketplace]”. Packages will vary of course, but you should expect to pay $100­ – $160 for a set of images.

Before contacting a photographer create a shot list of 6-10 images you’d like for your listing. You can use competitor images as inspiration. Here are some guidelines to consider when choosing your photographer.

  1. Look at their online profile. You can immediately see their portfolio particularly for eCommerce. Look for products similar to those you are going to be selling. Do you like their photos? If you don’t see a product similar to yours, contact the photographer and ask. There will often be a large library of other images that aren’t displayed on their website.
  2. How long have they been in business for? A good indication of quality services and stability is based the length they have been in business. The plus side to this is that you will be able to build a relationship over time with them.
  3. Do they have a physical location or studio, or do they shoot from their garage or apartment? Though it’s not impossible to create beautiful photos from a residential location, you will want a level of professionalism that can scale and have longevity.

Ask if they do lifestyle shots and work with models. Although it costs more it will be worth it in the long run.

But, in all honesty, smartphones these days have amazingly good cameras and a photo taken with an iPhone 6 by you, your supplier, or your QA (= Quality Assurance) checker can be used as your product image. A cheaper alternative than the professional photographer might be to use a graphic design freelancer from Fiverr or Upwork to smarten up these images. Or if you have a small amount of design flare in your blood, why not mark up the background yourself with design software.

Not a Photoshop Pro? You can use free resources such as Canva or PicMonkey to edit and create compelling images. You can make the background white for your main image, or brighten a lifestyle shot for a secondary image.

Invest in high-quality images, or fire up Photoshop to make your images bright and attractive.

Caution: Whatever path you chose to take to prepare your main and secondary images, don’t mislead with these images or Amazon will remove your listing.

Pro Tip: If you think you don’t need all the images to showcase your product, you can use some of your images to build trust, such as guarantees, a “made in America” badge or other symbols of quality or loyalty. Technically Amazon says not to do this, but everyone does, and they don’t seem to mind. While it’s fair game for one, it should be for all.

Step 2 – Learn Amazon’s Product Image Requirements

As we said above, images are so crucial to conversion rates that Amazon has made set rules for them, so let’s get familiar with their requirements.

Here are the key points of Amazon’s Product Image Requirements:

  • The image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product are not allowed.
  • The image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges.
  • All other products should fill 85% or more of the image frame.
  • Backgrounds must be pure white (RGB 255,255,255).
  • The image must not contain additional text, graphics, or inset images.

Images can be broken up into the main and secondary images. Your main image is the one which displays in the search results and when a buyer first lands on your listing page.

Secondary images are those in the left gallery which shoppers can flick through after arriving on your product page. We’ll use these terms, main and secondary to discuss image optimization throughout this Module.

Step 3 – Optimize Your Amazon Images

To optimize your Amazon images, we recommend you follow these 3 guidelines:

  • Use ALL of the images on your listing
  • Images should be at least 1000 x 1000 pixels
  • Quality Quality Quality

Use ALL of the images on your listing

This seems obvious, but not everyone is doing it. Don’t waste this opportunity to show your product’s worth in the photo gallery. Include images for as many of the available slots as possible (generally you have up to 9 spots).

Include all of the different angles of your product, show it in use, or showcase the details with close-ups. Amazon does rank products with more images higher. Your main image should be of your product without any packaging. Just a big, clear shot of what the customer would be buying, on a white background.

With your secondary images, it’s acceptable to show pictures that add something of value or to aid the buyer in the buying process. Action shots of your product intended use are great to add here. Infographics are another great way to make use of those extra image spots. Just make sure they are 100% about your product and their quality is excellent, you’ll see why next.

Images Should be at Least 1000 x 1000 Pixels

This is the minimum size necessary to allow Amazon to zoom on your pictures. Zoom is when a buyer hovers over the image and it automatically zooms in on the image, allowing the viewer to see the finest of details.

At the very least make sure that your main image is zoom capable, and you’ll give people even more reason to learn more about your product. Having a zoomable image will increase your sales conversion.

Amazon’s preferred file type is .jpg but .png and .gif are also acceptable. Digital graphics which look exactly like your product, such as 3D rendering on a bottle with your actual label, are acceptable.

When uploading the files Amazon’s preferred file name is the ASIN (example B000123456.jpg). And ensure that the child ASIN images are variable specific when applicable (pattern or color), meaning when you select the red widget, the picture changes to the red product image.

Be sure to check how your images look on the listing page and on the search results page once it’s live. You might find that they need adjusting to be at their full potential. We’ll remind you again later.

Quality Quality Quality

You must use attractive looking images. This is a must! If your product images don’t look as good as another seller’s similar product, you might be losing a lot of sales. This will hurt your conversion rate, and your product won’t rank as well.

Your main image should take up 85% of the frame and be on a white background. Secondary images are OK to be action shots showcasing the intended use of your product. They aren’t limited to the white background, but you should still follow the 85% of the frame rule.

Capture all angles and features with your images making sure they are crisp and clear.

2. How to Add Your Images to Your Product Listing

Now you know the importance of adding great product images to your product listing. But you still need to add them to your product listing. How do you do that?

To add your Images follow these instructions:

1. Go to the Inventory tab.

To add your images to your product listing, start by going to the Inventory tab. - From Zero To Liftoff Amazon FBA course
2. Then, on the far right, you will see Edit. Click on the Edit button to open the seller backend Edit Product Info screen.
In the 'Manage Inventory' tab, click on 'Edit' to add your images.
3. You’ll automatically arrive on the Offer tab. Click on the Images tab.
Click on the 'Images' tab. - From Zero To Liftoff Amazon FBA course
4. Click on Choose File to select your image.
To add an image to your product listing in Seller Central, click on 'Choose File'. - From Zero To Liftoff Amazon FBA course

5. Select your file from the popup window

6. Repeat for each of the 8 other image slots

7. When you’re finished click the Save and Finish button at the bottom

3. Action Steps

Here are the Action Steps you should take to optimize your product images:

  1. Review the 3 guidelines on how to optimize your images: use all of the images on your product listing, make sure they are at least 1000×1000 pixels, and that they are high quality
  2. Create high-resolution images (so they are zoomable) that adhere to Amazon’s rules.
  3. Capture all of the angles and top features of the product. Use action shots to showcase it in use (if applicable).
  4. Fill any leftover spots with trust seals or infographics.
  5. Add the images to your product listing. Before you publish them, preview how the images look on your listing.

Let's Optimize Your Product Description!

We will show you everything you need to know to create an optimized product description, and how to add that description to your product listing.