But let’s talk strategy first. There are two types of Amazon Sponsored Products campaigns:
- Automatic Targeting
- Manual Targeting
1. Automatic Targeting Campaign
Here’s how Amazon explains Automatic Targeting Campaigns:
2. Manual Targeting Campaign
A manual targeting campaign gives you much more control. Here’s how Amazon explains manual targeting campaigns:
- Keywords that you want to target.
- Bid per keyword. Some highly converting keywords are more popular than others, and you will want to reflect that in your bid. Conversely, you don’t want to bid too high on keywords that don’t convert well.