This video tutorial shows you how to use the Keyword Research Tool:
For example, shower gel can also be known as shower cream, bath gel, or body wash. Each variation of these keywords should be run through the Keyword Research Tool to find any other appropriate Longtail Keywords.
The Keyword Research Tool only returns Amazon results, so you know these are valid buying terms used by shoppers. However, if you are using any other keyword research tool be sure to look for buying phrases such as scented shower gel, or moisturizing shower milk. Single word keywords might have a lot of volume but they are way more competitive, so you can’t only count on those.
As you have limits around the keywords you can track based on your AMZ Tracker plan, you need to use them wisely. Never track single descriptor keywords such as good, best, or great. On their own, these are not buying phrases and will never provide any value. However, combine it with a few other words and it could be a worthy keyword phrase. Read more about buying phrases and how to use them in your copy.
Here are the Action Steps you should take using the Keyword Research Tool:
- Review the data from the competitive analysis you’ve done previously, reading the other listings, as well as the customer reviews to find new keyword phrases Amazon customers may use to find your product
- Add these keywords in the Keyword Research Tool to find keyword variations that you may want to target