These are the 5 steps to finding local suppliers on Google:
- Search For Your Product + Supplier
- Narrow Down Your Search: Use Exact Keywords
- Narrow Down Your Search Even More: Exclude Alibaba Results
- Analyze the Suppliers’ Websites
- Add Potential Suppliers to Your Suppliers Sheet
1. Search For Your Product + Supplier
To get started finding suppliers on Google, we recommend you use your Product Name in combination with Supplier or one of the other names suppliers often use:
- “Private Label”
- “OEM Manufacturer”
- “White Label”
- “Contract Manufacturer”
If your product is a Tea Pitcher, a search will look like this:
Now that’s still pretty broad.
You may have a hard time finding local suppliers if you don’t narrow down your search. One thing to know is that suppliers are known for being horrible at marketing most of the time. You may have to step past the first page of Google. Dig a little deeper, and you never know what gold you might find.
Here are a couple of things you can do to narrow down your search:
- Use Exact Keywords
- Exclude Alibaba Results
2. Narrow Down Your Search: Use Exact Keywords
As you have already done in your product research, to get specific results, you’ll need to use exact keywords and describe your product exactly as you would like to find it. If you’re searching for an ice tea infuser pitcher, don’t just search for ‘tea pitcher supplier’. Use the entire search phrase to find the result that you’re looking for. Like this:
And to make your search even more specific, try searching for the exact keyword phrase by putting quotation marks around it: “ice tea infuser pitcher”.
3. Narrow Down Your Search Even More: Exclude Alibaba Results
As you will quickly find, Alibaba product listings dominate Google search results. Therefore, in order to increase your chances of finding domestic suppliers, you’ll need to exclude Alibaba from your search results:
- To do so, indicate to Google that you would like to exclude the site by adding: “-site:alibaba.com”. So a full search would look like this: “ice tea infuser pitcher” supplier -site:alibaba.com.
- To narrow down your search even more, also exclude similar sites: “–site:aliexpress.com” and “–site:dhgate.com”.
There you go! With this simple trick, you’ll be able to get rid of all of the Alibaba listings (and more), and to see more domestic supplier opportunities.
4. Analyze the Suppliers’ Websites
Once you’ve found a local supplier website, you’ll be going through their website to gather information about their potential. This is more time consuming than using Alibaba, which has so many of the impact trust factors already built into the search function. So you’ll need to work a little harder to source the required details needed for your Suppliers Sheet.
5. Add Potential Suppliers to Your Suppliers Sheet
When you are on a supplier website, do a similar check as described in the previous section for international suppliers. And if the supplier seems like a good fit, add as many details about them as you can into your Suppliers Sheet.