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Module 6 - Set Up Your Seller Central Account

6.4 Create Your Basic Product Listing

To create an incoming inventory order with Amazon, you must have the product added to your Seller Central account so that it can be assigned its ASIN (Amazon Standard Identification Number). Your ASIN is your product’s unique identifier used in the Amazon marketplace, as well as with our software AMZ Tracker.
To keep it simple, we are going to show you how to create a basic product listing with Amazon.com. But it’s a similar process in the other marketplaces. And don’t worry about the low-level detail of your listing, just do the basics.

Now we’ve got that covered, let’s get into the steps of a basic product listing:

1. From your Seller Central account hover over Inventory and select ‘Add a Product‘ from the dropdown list.
To create a product listing, start by selecting 'Add a Product' in Seller Central - From Zero To Liftoff Amazon FBA course
2. Click on Create a New Product Listing.

  • This is because we aren’t selling someone else’s brand, we are selling our own, so the product doesn’t yet exist in Amazon.
When creating a product listing, the second step is to click on 'Create a new product listing' - From Zero To Liftoff Amazon FBA course
3. Select your product’s category.

  • If you know your product’s category, enter it into the Search for your product’s category search box.
  • If you don’t know the category, use the Browse for your product’s category section to find the most relevant category.
When you create a new product listing, you will need to select the product's category - From Zero To Liftoff Amazon FBA course
  • If you don’t find the category you were looking for, it’s possible that you need to submit an application to be accepted as a seller in that category. If you need to do this, click Learn more and follow Amazon’s directions to raise a case ticket with them.
If you don’t find the category you were looking for, it’s possible that you need to submit an application to be accepted as a seller in that category. If you need to do this, click on Learn more. - From Zero To Liftoff Amazon FBA course
Pro Tip: As part of your product research you studied your competitors’ product listings, so go back and review these pages to see what categories they are listed in. It’s likely that you would want to be in the same category as your competitors because it’s the most product specific one. Being in the right category is important for both Amazon and Google SEO.
4. Next, you need to fill out product listing specific information tabs.

  • Note: Mandatory information is different for every category. So enter what you NEED to, skip over everything else for now if you don’t.
5. Enter the necessary information in the Vital Info tab.
When creating a basic product listing, start by filling in the mandatory fields in the 'Vital Info' tab. - From Zero To Liftoff Amazon FBA course
  • Product Name is your Product Title. We’ll be teaching you how to write an optimized product title in Module 8 – Create Your Optimized Product Listing. For now just use a placeholder, such as ‘Tea Pitcher’.
  • Manufacturer is your company name.
  • Brand is your product’s private label brand name.
In the 'Vital Info' tab, enter the product name. You can also enter the company name and brand name. - From Zero To Liftoff Amazon FBA course
In the Product ID field, fill in the barcode you obtained earlier. - From Zero To Liftoff Amazon FBA course
6. Click on the Offer tab.
Next, click on the 'Offer' tab in your Seller Central backend. - From Zero To Liftoff Amazon FBA course
7. Check the tick box Let me skip the offer data and add it later. There are no mandatory fields on this tab. However, we will enter some fields.
In the 'Offer' tab, check the box for 'Let me skip the offer data and add it later'- From Zero To Liftoff Amazon FBA course
8. Enter the highest possible price you’d charge into the Your Price $ text box.

When creating your basic product listing, add a price. If for any reason Amazon loses an incoming shipment you should be compensated based on the products retail value listed here. - From Zero To Liftoff Amazon FBA course
9. Scroll to the bottom. Under Fulfillment Channel select I want Amazon to ship and provide customer service for my items if they sell.

  • This is where you tell Amazon the product will be FBA.
10. Click on the Description tab.
Now go to the 'Description' tab. - From Zero To Liftoff Amazon FBA course
11. In the Description field, enter a placeholder text (if necessary). We’ll be teaching you how to write this in Module 8 – Create Your Optimized Product Listing, so for now just use a placeholder such as Tea Pitcher.
In the 'Product Description' field, enter a placeholder text (if necessary). - From Zero To Liftoff Amazon FBA course
Note: At this point, you don’t need to write the product description or concern yourself with any off and on page optimization tasks. That will come later. Just put enough characters to be able to save the listing.
12. Click on the More Details tab.
Finally, go to the 'More Details' tab. - From Zero To Liftoff Amazon FBA course
13. Enter any additional mandatory information fields (if necessary).

  • Mandatory data fields are highlighted with the red asterisk.
  • Fields vary greatly based on product selection, so we can’t cover every field. If you get stuck with a field, use the Amazon help function.
14. Click on Save and Finish
When you are done filling in all the mandatory fields to create a basic Amazon product listing, click on 'Save and finish'. - From Zero To Liftoff Amazon FBA course
  • If the button is grey then you haven’t entered the necessary mandatory fields.
  • Go back and find which tab has the missing mandatory information.

Now on your Manage Inventory page you will see your new FBA listing. Your listing won’t yet be live as we checked the box for it to remain inactive, but you will now have an ASIN assigned to your product, and have a link to the product listing page.

After you have created your basic product listing, you will see your ASIN on the Manage Inventory page.- From Zero To Liftoff Amazon FBA course

Time To Take Action!

This Module contained a lot of information on how to set up your Seller Central account. It’s time now to use that knowledge and take action! Next up are the action steps you should take to get your Seller Central account set up.