Now we’ve got that covered, let’s get into the steps of a basic product listing:
- This is because we aren’t selling someone else’s brand, we are selling our own, so the product doesn’t yet exist in Amazon.
- If you know your product’s category, enter it into the Search for your product’s category search box.
- If you don’t know the category, use the Browse for your product’s category section to find the most relevant category.
- If you don’t find the category you were looking for, it’s possible that you need to submit an application to be accepted as a seller in that category. If you need to do this, click Learn more and follow Amazon’s directions to raise a case ticket with them.
- Note: Mandatory information is different for every category. So enter what you NEED to, skip over everything else for now if you don’t.
- Product Name is your Product Title. We’ll be teaching you how to write an optimized product title in Module 8 – Create Your Optimized Product Listing. For now just use a placeholder, such as ‘Tea Pitcher’.
- Manufacturer is your company name.
- Brand is your product’s private label brand name.
- At the bottom of the tab you’ll see Product ID and it’s likely a mandatory field.
- Even if it’s not, still add it. This is your barcode which we got in the prior Module 5 – Design Your Labels and Packaging.
- You will set the real price later on, in Module 9 – Set The Price For Your Product.
- If for any reason Amazon loses an incoming shipment you should be compensated based on the products retail value listed here.
- This is where you tell Amazon the product will be FBA.
- Mandatory data fields are highlighted with the red asterisk.
- Fields vary greatly based on product selection, so we can’t cover every field. If you get stuck with a field, use the Amazon help function.
- If the button is grey then you haven’t entered the necessary mandatory fields.
- Go back and find which tab has the missing mandatory information.
Now on your Manage Inventory page you will see your new FBA listing. Your listing won’t yet be live as we checked the box for it to remain inactive, but you will now have an ASIN assigned to your product, and have a link to the product listing page.
Time To Take Action!
This Module contained a lot of information on how to set up your Seller Central account. It’s time now to use that knowledge and take action! Next up are the action steps you should take to get your Seller Central account set up.