Module 12 - Build Your Brand

12.2 Build a Website

To complete the Amazon Brand Registry process, you’ll need a website. And there are even more important reasons why we recommend you create a website for your brand.

  • It helps build your brand
  • Your company will look more professional
  • Google will rank you for topics your customers are searching for
  • Increases opportunity to interact with your customer and provides value to your customer base
  • The money is in the list: a website gives you the ability to collect email addresses both from your Amazon customers and from visitors that come to your website from elsewhere

You don’t need to spend thousands of dollars to get a decent website. There are plenty of consumer-friendly solutions that will allow you to have a nice website up and running within a couple of days. (A lot of people will tell you hours, but when it’s all said and done, it’s usually more like days.)

We recommend you use one of these 3 platforms to build your website on:

  1. WordPress
  2. Squarespace
  3. Shopify

There are many (video) courses and websites dedicated to teaching people how to build a website. If you have little to no experience with building a website, we recommend you do your own research and educate yourself. Alternatively, you can hire someone for relatively cheap to build your website for you.

Here are some of our basic tips:

  • Keep the website simple
  • Make sure the website is responsive to mobile devices
  • Make sure the website is well designed, and use easy to understand copy
  • Use your brand colors, your tagline, and be sure to display your product line with beautiful images 

Include the following on your website:

  • Lead Capture
  • Blog
  • “How To” Guides
  • FAQ
  • About Us
  • Contact Us

Lead capture: Probably the number one disadvantage of selling on Amazon is that you can never have access to your customer base. And by not being able to access prior customers, you are missing out on huge revenue opportunities.

Have you ever heard the saying that getting a repeat customer is infinitely cheaper and easier than acquiring a brand new customer? Well, it’s 100% true. Lead capture is a popup box or side widget where people can add their personal details, such as email address. Often in exchange for a free gift, such as an ebook, a guide or free video series.

Blog: A blog to your website to share information related to your product and establish yourself as an authority.

“How To” Guides: This is basically a step-by-step guide to using your product.

Frequently Asked Questions (FAQ): This is pretty much as it sounds. This section should be designed to cut down on customer support requests by providing answers to the most frequently asked questions.

Pro Tip: A good FAQ section about your product and niche is often a great sound of longtail keywords and in return should rank well in Google’s search results. Bonus!

About Us: This section should be informative and provide people with a good idea of who and what you are. Besides that, it should contain social proof and a shareable story that describes your journey and passion for your products.

Contact Us: This is very important to have on your website. List your customer service contact information so that your visitors can reach out to you with their concerns.

Brand building never really ends, and it’s up to you to add a touch of your unique personality to your brand in everything you do. Be consistent in your print, web and product design and all materials.

Lastly, Take Advantage Of Word Of Mouth Marketing!

One last way we recommend you take advantage of when building your brand is word of mouth marketing. In everything you do, give your customers what they’ve grown to expect from your brand, and don’t let them down. This will create a positive customer experience, and recommendations from  happy customers have a higher conversion rate than any PPC campaign you run.